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Expertise and Innovation

We are dedicated to capturing our customers’ dreams and developing them into market-ready products with the full force of our value proposition in the industry. We want to go beyond traditional business models and conventional work practices, provide revolutionary answers to unseen needs, and completely change the speed and quality with which we deliver products to our customers. Our goal is to become the first socially responsible color cosmetics company.

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Our product lines

We offer a complete range of makeup solutions covering every category and application area. High-performance and special effect products coexist in a genuinely creative universe. A natural and sustainable approach is at the heart of our vision.

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    Face

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    Eyes

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    Lips

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    Body

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    Nails

Our key figures

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    5

    makeup innovation laboratories

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    30

    patented products + 6 patents pending

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    498

    Catalog product, including 70% in BL1

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    430

    New formulas per year

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    Design

    Whether it’s a single product or an end-to-end solution for a new brand, we are unparalleled in our ability to merge insight, creativity, and technical ingenuity.

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    Viability

    A natural, clean, and sustainable approach is at the heart of our vision and inspires our researchers on a daily basis.
    We put a great deal of effort into R&D in order to achieve claims that seem unattainable today, focusing more and more on clean and natural formulations.

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    Production

    We continually invest in research and machinery to develop new processes and technologies that can ensure a stunning effect for our customers. Special visual effects in makeup are our specialty and our historical expertise, our “craft meets industry” soul.

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    Packaging

    We make it an art form. Our expertise is forward-looking and provides new revolutionary products safely and at an extraordinary speed.

Our quality commitments

Quality Assurance, continuous improvement, risk management, implementation of strict controls : we ensure the manufacture of compliant, safe, and effective products. We operate through Ecocert, Halal, ISO22716 and ISO 9001 standards. Our standards are based on the IFS, BF, Ecocert/Cosmos, cGMP, and FDA standards covering all markets, including Europe, the United States, China, Japan, Russia, Brazil…

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Our makeup sites

Discover our sites dedicated to the makeup sector.