- Press Release -
Fareva and Belle & Bien launch “So Doux”: moisturizing care designed for skin weakened by cancer treatments
Since 2019, the Fareva Corporate Foundation has been committed alongside the association Belle & Bien, supporting people affected by cancer through a comprehensive sponsorship program combining expertise, products, and funding. This commitment aims to help beneficiaries regain self-confidence and a sense of well-being in their daily lives.
In 2025, Fareva’s teams, in partnership with Albéa, a leader in cosmetic packaging, developed a new collection of products: “So Doux”, a solidarity-based hydration range.
United around a shared goal, the R&D, Sourcing, Design, Manufacturing, and Supply teams pooled their expertise to create products that combine quality, care, and gentleness — true to the Group’s values.
Distributed free of charge during Belle & Bien workshops and in hospitals, the “So Doux” kit comes as a complete pouch containing hygiene and skincare essentials. Designed to extend the positive effects of the workshops, it accompanies patients beyond the sessions, bringing comfort and kindness into their daily routines.
Skincare designed for sensitive skin
Cancer treatments can alter the skin barrier and cause dryness, irritation, or discomfort. To meet these specific needs, So Doux offers high-tolerance formulas — fragrance-free, free from irritant ingredients, and dermatologically tested.
The new “So Doux” kit includes three essential skincare products:
- A moisturizing facial emulsion to soothe and restore the skin
- A nourishing body balm with a soft, enveloping texture
- A repair cream for hands and feet, ideal for the most fragile areas
A result of Fareva’s industrial expertise in cosmetic formulation and production, this range embodies the alliance between innovation, efficacy, and gentleness — all dedicated to women’s well-being.
“With So Doux, we wanted to focus on what matters most: giving the skin what it truly needs — hydration and kindness,”
explains Guillaume Adam, Executive Director of the Belle & Bien association.
A meaningful collaboration
The “So Doux” range is not commercialized: it is distributed free of charge by Belle & Bien in the pouches offered to participants of its workshops, virtual classes, and hospital visits. This approach ensures fair access to suitable care products for all women supported by the association.
The official launch took place on October 23, 2025, during a Belle & Bien workshop hosted at Fareva’s Paris offices, specially made available for the occasion.
“Taking care of oneself is an essential step in the fight against illness. With So Doux, we put our industrial expertise at the service of well-being,”
declares Sandie Fraisse, President of the Fareva Foundation.
Where cosmetic science meets solidarity
This collaboration between Fareva, the Fareva Foundation, and Belle & Bien marks an important milestone — the union of science, cosmetics, and solidarity.
The goal: to help every woman feel comfortable in her own skin, even during illness.
About the Fareva Foundation
Founded in 2016, the Fareva Foundation embodies the Group’s human and responsible commitment. It supports high-impact projects in the fields of solidarity, health, and environmental preservation.
Its partnership with Belle & Bien illustrates a concrete desire to improve the well-being of people in vulnerable situations.
About Belle & Bien
Recognized as a public-interest organization, Belle & Bien has been active for over 20 years in hospitals across France. The association offers beauty and skincare workshops for women affected by cancer, helping them restore self-esteem and confidence.